The only stipulation was you had to place the order from the parking lot. So we're open, but we're taking all the precautions that we can."įor those who weren't comfortable going inside, the CD was available for curbside pickup. It's a 100% mask-on rule for all employees and all customers. It's different for each location, depending on the size. "We're still maintaining all of our social distancing," Woodbury says. This is, of course, is a tricky time to orchestrate a record store promotion guaranteed to draw the kind of numbers Swift commands. How to watch: Taylor Swift's City of Lover concert is coming to TV Shopping during the time of COVID-19 It's really exciting to see her take this sort of leadership role and push the idea that independent record stores are the people you want to work with." We're a healthy, thriving network all across the country. ![]() "She's really leading the way in terms of reminding, hopefully, her peers that independent record stores exist. "It's really cool to see her embracing this sort of independent focus with this album," Woodbury says. We have the social media reach." A boost for independent record storesĪn artist of Swift's stature reaching out to independent record stores with "Folklore" in many ways matches the overall vibe of the record, which finds the star collaborating with indie heroes Justin Vernon and Aaron Dessner of the National. So I think it helps that we have sort of an ecosystem. Louis, Newbury Comics in Boston, Grimey's New & Preloved Music in Nashville and Reckless Records in Chicago.Īs to why ZIA was chosen to receive the CDs, Woodbury says, "It's not an easy thing for anybody to necessarily facilitate. ![]() Other independent stores that got the nod from Swift included Vintage Vinyl in St. "But when Taylor Swift says she wants to do something with your store, you don't question it much," Woodbury said. Selling out of the product they had no idea they were getting two days earlier was a faster than usual rollout for ZIA. "We would have loved to get one into the hands of every single person who wanted one," Woodbury said. Of course, that means a lot of Swifties had to go home disappointed. And we limited them to one per customer." "But when you've got that many people asking questions, we had to kind of let people know that we couldn't do stock checks. "We try to be as customer-service-oriented as we can on social media," Woodbury said. "People are very passionate about Taylor," Woodbury said.Īt a certain point, ZIA had to stop answering questions. Once ZIA shared the news on social media, the store was flooded with requests. "So we pretty much started the day just getting a ton of calls about the chance that we were maybe gonna have these and we handled that by letting folks know that we would be posting on our social media as soon as we knew." How Taylor Swift fans got the word "Because Taylor was working with independent record stores all over the country, there were stores that got theirs before us," Woodbury said. On Wednesday, they got word that it was definitely happening but were instructed to hold off on making an announcement until there were actual physical copies in the stores. ZIA didn't know a thing about the first autographed CDs until late Tuesday night after everyone had left the office.Īs Woodbury recalled, "We got a note saying, 'Hey, this might happen.'" Saturday's second batch of CDs was also gone within an hour, and Monday's allotment was snapped up quickly as well. ZIA got 150 copies Thursday, all of which were gone within an hour of going on sale at eight ZIA locations in metro Phoenix, Tucson and Las Vegas. ![]() Saturday, it got a second shipment of the signed CDs at three locations - Chandler, Las Vegas and Camelback Road in Phoenix.Īnd on Monday, five ZIA locations - Tempe, Chandler, Tucson, one of their Las Vegas stores and Camelback Road - received more copies. The Phoenix-based chain was one of several independent record stores across the country to receive a shipment of autographed copies of the superstar's new album, "Folklore" Thursday. View Gallery: Taylor Swift: 'Reputation' tour launch in Phoenixįor Taylor Swift fans, ZIA Records was again the place to be in Arizona Monday.
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